Once you have made the decision to sell your property, there are some simple steps you can take to increase your chances of obtaining the maximum price. Your home’s appearance when placed on the market can influence both the speed of sale, and the final selling price achieved. Spending a little time and money to prepare your house for sale is one of the best ways to get ahead of your competition. Here is our ten-step approach to getting your property ready.
1. First Impressions Last
The most important rule is that first impressions last. House buying is as much an emotional decision as a logical one. People tend to make up their minds within the first few minutes about whether they like a property. However, after this initial emotional response, buyers start to look for reasons why they shouldn’t proceed, or why they should offer less money. It’s human nature. The logical side of the brain kicks in when buyers realise they are about to make one of the largest financial commitments of their lives. Therefore, to tap into both the emotional and logical aspects of the purchase decision, you should focus on two things when preparing your property;
- Ensure that potential buyers quickly recognise the positive aspects about your property
- Eliminate any distractions that might dissuade a buyer to make an offer.
2. Be prepared
When you make the decision to sell your home, start the preparations early so that by the time photographs are taken and viewings commence, your home is presented in the best possible light. Also, keep in mind that despite the best plans, viewings are sometimes arranged at short notice – so you should be prepared for this.
This is possibly one of the most important steps in preparing your property for sale. Buyers will want to “visualise” themselves in your home. Decluttering serves two useful purposes – it can make a room look bigger, and it can remove distractions from the mind and eye of the buyer. Certainly don’t make your home feel like a hotel room, leave some personality to it, but give people the opportunity to visualise how a room would look with their items and possessions in it. For example;
- Get rid of, or put into storage, any excess things that are laying around but serve no useful purpose.
- Ensure all surfaces, sinks etc are clear and tidy.
- Remove, or put into storage, any furniture that is oversized for the room or serves no real purpose.
- Make sure only essential toiletries are on display in bathrooms.
- Also remember to declutter cupboards. One of the key thing’s buyers look for is whether there is enough storage space. Having each cupboard jammed full will potentially give a buyer a cause for concern.
- Don’t have bikes, pushchairs etc in the hallway. Make it easy for potential buyers to move around the property without undertaking an obstacle course.
4. Deep Clean
Undertake a deep clean of the property and maybe think about a professional carpet clean. Clean all windows, curtains, descale sinks and baths. Once everything is clean and fresh, try to maintain the property in that state through the viewing process.
5. Basic Repairs
Deal with small repair items that could create a negative impression. Remember that every time a buyer sees something that is not working or is broken, they are making a mental deduction from the value that they place on your property. Do things such as;
- Touch up paint
- Fix broken doors, handles
- Ensure all lights are working
- Deal with leaky and dripping taps
- Repair any plaster damage or small cracks
- Think about new shower curtains, blinds etc
- Replace any cracked tiles if possible
- Re-grout bathroom or kitchen tiles to freshen them up
- Ensure cushions, bedspreads and the like are fresh and add to the coordination of the room
6. Don’t forget outside
When it comes to first impressions, the kerb appeal of the property is critical. Remember that people frequently “drive by” a property first before they decide to request a viewing. Improving kerb appeal can be achieved by;
- Keeping gardens well-tended to
- Removing weeds, especially from garden paths leading to the front door
- Ensuring gutters are cleaned
- Consider paint touch ups or brick work repairs as necessary.
- Ensure windows and front door are clean and well presented.
- Fix broken fences and walls and keep hedges trim and well presented.
- Hide bins away from sight from the road or from the approach to the property.
7. It’s Not Just the Look
First impressions don’t just come from what potential buyers see. Make sure that you eradicate any lingering odours in the property by ventilating it before each viewing and avoid cooking any food that will have a lingering smell. Also, regulate heating so it’s not too hot or cold. All of these senses will have an emotional impact on a buyer.
8. Be Neutral
You might have that “out there” wallpaper, or a “dramatically” painted room that you absolutely love. But remember that not all tastes are the same. The golden rule is to use neutral colours to make it easier for buyers to visualise their furniture and effects in the property. If you are going to spend any money in preparing your property, then a "lick of paint" is a good place to start. Keep everything neutral and allow the imagination of a buyer to do the rest.
9. Let there be light!
People tend to like light and airy rooms. Ensure that all curtains and blinds let in the maximum amount of light. If it’s warm enough, consider having windows open. If there are patio doors to the garden, then show them open to create the impression of a larger living space. If rooms are very dark, then ensure lights work and use “cool” light bulbs instead of “warm” bulbs to give a feel of natural light.
You don’t need to rush out and rent or buy “show room” furniture. But some plants, neat and tidy bedding, throw cushions, colour
coordinated rugs, fresh flowers and fresh towels are all simple, low-cost and effective ways of staging your house.
Want to know more?
For further information on getting your property ready for sale see our guide to marketing your property.
If you are preparing your property for sale, also refer to our "jargon buster" blog to understand in plain English the property "lingo".